I thought I'd note out some of the things we talked about to see if is any help to you.
Marketing
- Turn one meeting in to two, at initial meeting talk about projects underway (don’t talk about sending a link to the finished product)
- Send thank you for the meeting email and include link to projects talked about.
- Third contact to get their thoughts on the videos.
- Fourth contact "I’ve been thinking about your business and thought you might interest you (example of something I’ve done if possible).
At the first meeting ask them questions - “I’m interested in your business can I come and talk to you about it?”
“I was interested in how you talk to you clients, this video might help you achieve you goals.”
- Completed jobs - follow up and check to see all is good.
- Send links to potential and previous clients of work, with note - thought this kid of work might help you get to you customers.
- Target - Smaller communities for businesses (Te Awamutu, Morrinsville, Cambridge, Matamata) - find clients that might not have good access to professional photography.
- Keep notes on contact with clients, when, what, why, result, positive/negative, notes on things to work on / do.
- When asking for for clients to refer, ask them to sell a meeting only, “meet with Chris, he might have a solution for you”.
- Testimonials on completion of the job, Ask - do you might putting this positive feedback in to an email.
- Don’t mention the next job, ask more about what issues they are facing.
Homework
- Cost of no work and not looking
- Cost of no work and marketing
- Up date and pass on books.
- Up date on marketing techniques.
